So, I’m reading a zombie menage right now. So far, I’m rather enjoying the story. I Am Here is told from the single POV of one hero, the beta of the trio. As I’ve stated here many times, I love a good beta hero. And the premise itself is sufficiently disturbing. I know, I’m late to the party. Zombie stories are so 2012, right? But can’t a book like this still be relevant? Have we all gotten over our fear of a brain-eating apocalypse already?
I guess that brings up today’s question:
What’s in in creatures these days?
An industry expert told me recently that paranormal romance is very hard to sell right now. We’ve been hearing for awhile that vampires are done, done, and done. Ditto shifters. I heard that Steampunk has come and gone. Post-apocalyptic? Zombies? Fairies? Witches and wizards? I admit I’m a little glad that dinosaur erotica thing didn’t seem to last long, but I swear I do not judge if that’s your jam. You’ve got a few vampire authors on this here blog, so we’re kinda hoping that whole vampires are “dead” thing is still hogwash (ha). And we’re pretty sure it is.
So many things are supposedly out in paranormal, it makes me wonder what’s in? What’s next? What’s HOT?
I keep hearing these various flavors of paranormal fiction are going the way of the dodo, and yet I still believe there’s a reader for every story. Yes, maybe even the dino-erotica. I just released my first contemporary novel, One Week, and while many of my paranormal readers have gotten on board with the new series (thanks, guys!), just as many have stated that they love my Chronicles of Yavn series but they’re not interested if One Week doesn’t contain any vampires, thank you. And that’s totally cool. Everyone is free to love, read, or not read, whatever fluffs their cushions. That’s the awesomeness of all the genres available to us in the marketplace. You love angsty YA? Grab your tissues and go to town. You dig on dino love? Rock out with your horns out.
I also think this supports my theory that there is still a market for all flavors of paranormal romance, and the readers are still looking for more. I also think new readers enter the marketplace every day. Teenagers grow into adults. Folks who have never read a shifter book decide one day they’re feeling adventurous to check out a little interspecies love, and so on.
But what do you think? Is there a next big thing coming in PNR? Minotaur romance, perhaps? Cyclops love? Spider shifters? Is everything old, new again? Are vampires and weres still where it’s at? (See what I did there? Oh god, I need more coffee.)
Or is PNR going away?
Nah, I didn’t think so either. 😉